You have skills that some of your younger competition does not have. Capitalize on that for sure. Also it’s going to be hard to get work if you don’t do some current projects. You can do some pro-bono work, update old portfolio projects, see if you can do some collaborative work, just do anything you can fit into your schedule that would peak some interest. I would not under price yourself to be competitive if you can avoid it. You could also blog or record the process as you go, that will help you be perceived as more current and could be fun.

Just some thoughts – J

Thanks for the response Justin, apprecaited. I’ll keep an eye your twitter.

Excellent question. I mention it because it’s part of our desired culture to work with organizations that are focused on the greater good versus just the bottom line. We are a for profit business of course, but doing something more impactful with the skills that all us creatives have is often more rewarding then just getting paid.

For American Red Cross and many others we get paid, but most of the time the work is for a reduced or very reduced rate. Many others are pro-bono and some a standard fee.

We treat all the projects the same we just tend to get more excited for the not-for-profit arena. Not only for the fun of it, but also the impact great strategic design can have for them. It’s exciting and more evident it seems because most not-for-profits we work with are small or regional offices. So our impact is very tangible.

For instance, the work you did for American Red Cross, was there a lower budget as it is a charity? Is it a sort of pro-bono deal, or does a project with a non-profit company work pretty much the same as any other?

Man-hugs for both Mig & “JA Rule”!